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Heavy Visuals · Clean Work

Brand presences that feel precise.

Strategic design, clean artwork, and strong execution — digital and analog.

  • Strategy
  • Artwork
  • Production
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Services

We design identities, products, and brand worlds.

Strategic, cleanly executed, and focused on impact — digital and physical.

Image of the logo development process

Corporate Design

First impressions matter.

A well‑conceived corporate design is far more than a nice logo — it is the visual foundation of your brand.

It ensures your company is recognizable at first glance, builds trust, and looks professional. Whether website, business card, or social media: a consistent appearance makes you distinctive and memorable.

What corporate design includes

  • Logo
  • Color palette
  • Typography
  • Imagery
  • Design guidelines

A cohesive corporate design conveys professionalism, builds trust, and strengthens your brand identity. It helps potential customers place you quickly and remember you.

Web design example – modern interface view

Web Design

Websites that combine impact and function.

Next level websites

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Good web design is more than a pretty surface. It guides users clearly, carries brand values, and supports your goals.

I build websites that are structured, responsive, and technically clean — focused on performance, readability, and conversion.

Tools & Stack: Figma, HTML/CSS, Webflow.

Typical components

  • UX structure and clear page logic
  • Responsive layout for all devices
  • Visual design aligned with the brand
  • Performance optimization and clean assets
  • Essential SEO basics

Example: A clear one‑pager reduces drop‑offs and increases inquiries.

Compare 6 layout concepts live and switch the theme in real time.

Compare layouts live
Print products and publications

Print Design

Print that resonates in the real world.

Print design is design you can touch. Flyers, posters, or books create impact in space, in the moment, with real character.

A good print piece convinces not only visually but also haptically.

We design

  • Flyers and brochures
  • Brochures, magazines, and books
  • Roll‑ups, posters, banners
  • Print stationery such as business cards and letterhead
  • Merchandising items

Printed media feels premium, reliable, and present — and gives you a real competitive edge.

Sample photo of a designed beverage can

Packaging Design

Creative packaging that works.

Packaging design is the first touchpoint between your product and your customer — and first impressions decide.

Good packaging doesn’t just stand out visually; it tells the brand story, sparks emotion, and communicates quality.

I develop packaging solutions that balance strong design with flawless technical execution. From labels, folding boxes, and carrier bags to beverage cans: every design is created with production specifications in mind.

What the design process includes

  • Creative concept development
  • Technically precise artwork and print preparation
  • Direct coordination with production partners

The result is not just packaging that stands out — but packaging that works.

Man wearing a designed T-shirt

Apparel Design

Strong apparel design starts with concept.

In the print‑on‑demand world, it’s no longer enough to simply put a motif on a shirt.

If you want to sell, you need a design that stands out, sparks emotion, and credibly conveys the brand.

I support you from the idea to the final print motif and deliver print‑ready, technically correct files that meet your producer’s requirements exactly.

What professional apparel design delivers

  • Making the brand identity visible
  • High recognition and brand affinity
  • Focus on the target audience

Good design creates value. It increases purchase likelihood and differentiates you from the competition.

Portrait of Martin Hackl

About

Heavy Visuals – Clean Work.

What matters in training applies to design: technique, posture — and the will to deliver cleanly.

I’m a graphic designer with 20 years of experience in the creative industry — and an athlete by conviction. With Squatting Bear Design I combine both: visual strength and structured craft.

"Design requires endurance, precision, and a clear goal."

My focus is on print design, corporate design, web design, packaging design, and apparel design — areas where every detail counts.

I deliver projects that are technically clean and visually on point.

  • 20 years of experience in design & production
  • Focus on brand presence and artwork
  • Based in Klosterneuburg · Projects across DACH

Contact

Squatting Bear Design e.U.
Mag. Martin Hackl
Phone: +43 664 113 0000
Email: mail@squattingbear.com

Contact

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